
PROFESSIONALISM
MARKETING PROJECTS


Columbus Blue Jackets
Mikey's Late Night Slice
SPRING 2025
The purpose behind this project was to enhance the overall experience for Student Rush text members by promoting the new CBJ Rush Rewards program. We are trying to convert current text members to use the new CBJ Rush Rewards program as well as entice new students on Ohio State's campus to use both platforms and attend more hockey games.
The goal behind this project is to promote the new Mikey's Late Night Slice location on Ohio State's Campus. A focus was to collaborate with OSU organizations to build a better relationship with students and form community. Additionally, another priority is to increase customer awareness of current and new deals during weeknights and weekends.

The Hershey Company
The purpose of this project is to create an actionable business opportunity that territory sales leads can bring to life at store level with Hershey's top brands. A priority is to follow territory sales leads for a day-in-a-life to see the true reality of a role in retail. This project is focused more on sale strategy and how to use that strategy to increase sales at a store level.